About Us

Welcome to my website. My name is Michelle.

In 2017 I became vegan after visiting a company that exploited pigs. Ironically, this was during a school trip for my study in Animal Behaviour and Caretaking. What I witnessed there changed my life forever. The mother pigs were trapped, unable to move. Dead piglets were lying in the corners. It was horrifying to see, but it opened my eyes to the truth of what animals go through every single day.

That day made me confront the choices I was making daily. For a while I still ate so-called “ecological” dead animals—still indoctrinated by the ideas that eating animal products was natural, necessary, and even that I might die without them. But soon I discovered the opposite: that I could live perfectly healthy, if not healthier, as a vegan. And honestly, even if we needed a thousand supplements (which we don’t), I would still choose veganism over causing unnecessary suffering to another being.

After this awakening, I began doing activism for animal rights. Activism is so important, yet often underestimated. If we don’t raise our voices for the animals, then who will? I see activism as a powerful wave—when you inspire even one person to rethink their choices, they can inspire others, and it keeps spreading. Small steps can create massive change over time. And change is something the animals need so desperately.

This webshop is an extension of that activism. I design 100% organic and vegan clothing with messages that stand for animal rights, an abolitionist stance against the use of animals, and the hope of inspiring more people to go vegan. By wearing these designs, you don’t just wear clothing—you wear a message of truth, justice, and change.

Thank you for being here, for caring, and for joining me in making the world a kinder place for all beings.